Nike Spoof and Copycat Logos
Original NIke LOGO
The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. The logo represents the wing of the Greek Goddess. The company's first logo appeared in 1971, when the word "Nike," the Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark. Used as a motif on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself has became superfluous. The solid corporate logo design check was registered as a trademark in 1995. The "JUST DO IT" slogan and logo design campaign communicated such a strong point of view to their target market that the meaning for the logo design symbol evolved into a battle cry and the way of life for an entire generation. Isn't it amazing how a small symbol we call a logo design can make a company into a huge success.
Throughout its existence, NIKE endorsed and sponsored different athletes like Michael Jordan the famous basketball player or Tiger Woods the young outstanding golf player .
Copycats imitate features of leading brands to free ride on their equity. The prevailing belief is that the more similar copycats are to the leader brand. Copycats imitate the name, logo, and/or package design of a leading national brand to take advantage of the latter’s positive associations and marketing efforts. Not only mimicking the distinctive brands, they also imitate the design or types of products and logo. In this post i will show you some spoof logos of the brand nike, were use only the logo, and other cases, the slogan “Just do it”. In the end, i show some interesting “brands”… let see it!
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